Kia India announced a three‑year exclusive sponsorship of the Tennis Premier League, becoming front‑of‑jersey sponsor for all eight franchise teams.
The partnership will expand TPL’s grassroots “Race to Gold” program, adding support for 120+ young athletes to nurture Olympic‑level talent by 2036.
Kia India, with a 300,000‑unit annual capacity plant in Anantapur, has dispatched nearly 1.5 million vehicles and operates 891 touchpoints across 396 cities.
TPL, backed by Leander Paes and Sania Mirza, streams live on Jio Hotstar, marking a major non‑cricket sports league milestone in India.