Key Event Details
Kothari Industrial Corporation Limited (KICL) unveiled its first beverage portfolio under the brand name "CHUSIP™ Coco Twist" on September 17, 2026, in Chennai. The launch marks the company's formal entry into the FMCG sector.
Product Specifications
- Product: CHUSIP™ Coco Twist - 100% natural tender coconut water
- Key features: No sugar, no preservatives
- Current packaging: 200 ml pack
- Current price: ₹50 per pack
Future Product Plans
- 1 litre pack to be introduced soon
- Wide choice of flavors planned for introduction in coming days
- Portfolio will range from tender coconut water to smooth fruit drinks, fruit drinks with and without pulp, and distinctive chew of Nata De Coco
Business Strategy and Targets
- KICL aims to build a ₹2,500 crore beverage business by 2035
- Initial focus: Strengthening presence in South India
- Distribution plan: Appoint 100 distributors/trade partners across Tamil Nadu, Kerala, and Karnataka
- Expansion channels: General trade, modern trade, digital commerce
- International market expansion planned for future
Launch Event Details
- Date: September 17, 2026
- Location: Kothari office, Chennai
- Unveiled by: Dr. Jinnah Rafiq Ahamed, Executive Director of KICL
- Attendees: Marketing team and senior members from across departments
Management Commentary
Dr. Jinnah Rafiq Ahamed stated that research findings show a trend of Indian consumers moving toward healthy, natural, and authentic choices. He emphasized this as the right time to bring back the purity of nature through coconut water, marking KICL's first step toward building a portfolio rooted in nature, health, and trust.
Target Market
The product is crafted for today's active and evolving customers and targets Gen Z consumers with its 100% natural, low-calorie, and instantly refreshing properties.
Company Background
KICL is a Chennai-based diversified conglomerate and flagship company of the D.C. Kothari group with presence across multiple verticals including fertilizers, industrial chemicals, minerals, sustainable industrial solutions, drone division, Kothari Public School, facility management services, hospitality, and aviation services. The group has geographical presence across 5 states in India and plans to create employment opportunities for over 50,000 people by 2027, with special focus on empowering women in backward districts of Tamil Nadu.