Event Details
Kothari Industrial Corporation Limited (KICL) serves as Platinum Sponsor for the 'Soles for Souls' Marathon organized by the Council for Leather Exports (CLE) at Island Grounds, Chennai. This marks the company's third consecutive year of supporting this initiative.
Brand Involvement
The company's brands Kickers and Una Villa are associated with the sponsorship. Additionally, KICL launched its new FMCG brand Chuisip during the event.
Event Purpose
The marathon aims to raise awareness about the dangers of drug abuse and inspire collective action toward a drug-free future. The event has registered over 10,000 student participants.
Management Commentary
Shri Jinnah Rafiq Ahmed, Executive Chairman of Kothari Industrial Corporation Limited, stated: "A drug-free society begins with awareness, education and collective responsibility. We must protect the dreams and potential of our youth by inspiring them to make the right choices and build a healthier future."
Corporate Philosophy
The company emphasizes its belief that responsible businesses have an important role in addressing social challenges and creating lasting community impact. The initiative brings together industry, educational institutions, and communities for a common cause against drug abuse.
Financial Impact
No financial impact quantified in the disclosure. The sponsorship amount or associated costs are not disclosed.