Kiro introduced four new Velvet Soufflé Soft Matte Lipstick shades, expanding its range to 16 shades tailored for Indian skin tones.
Clinical tests on 36 Indian women showed 59% hydration improvement, 23% barrier support, and 8‑hour wear with zero irritation.
92% of testers reported a lighter-than‑whipped‑cream feel and 67% achieved full colour payoff in a single swipe.
Founder Vasundhara Patni emphasized that lipstick performance is measured like skincare, aiming for clinically proven comfort.