Kirtilals Launches Award-Winning Sindooram Bridal Collection
On Tuesday, 18 August 2026, Kirtilals, a leading Indian natural‑diamond jewellery brand founded in 1939 and operating for over eight decades, unveiled its new Sindooram bridal jewellery collection at the company’s Somajiguda showroom in Hyderabad, Telangana. The collection is described as an “exquisite” line that combines the brilliance of the finest quality natural diamonds, precious metals and vibrant colour stones, each piece crafted to serve as a cherished heirloom for generations.
The design language of Sindooram draws directly from nature, incorporating motifs inspired by floral forms, hibiscus blooms and the majestic peacock. Master craftsmen have re‑imagined these elements through meticulous detailing, refined design and exceptional artistry, aiming to blend traditional bridal grandeur with a contemporary sensibility.
Kirtilals’ Sindooram collection received industry recognition at the Retail Jeweller India Awards 2026, where it was honoured with the “Best Bridal Jewellery of the Year” award. The award‑winning piece from the collection is now on display at the Somajiguda store, allowing customers to experience the distinctive design and craftsmanship firsthand.
Mr. Suraj Shantakumar, Director – Business Strategy at Kirtilals, stated that the collection was created to make a bride’s wedding day feel “as rare as the jewellery she wears,” emphasizing the blend of imagination, masterful craftsmanship and nature‑derived inspiration. He invited brides and jewellery connoisseurs to visit the Somajiguda outlet to view the collection.
Kirtilals highlights its integrated manufacturing approach and expanding retail footprint as part of its ongoing strategy to create exceptional jewellery that celebrates life’s most meaningful occasions.
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