India's influencer marketing sector valued at ₹3,000‑3,500 Cr in 2025, projected to reach ₹4,500‑5,000 Cr by 2027, 22% CAGR.
15.2% of 4‑4.4 million active creators are now registered businesses or GST individuals, establishing a formal entry barrier.
AI tools are used by 59% of creators, mainly for content ideation (64.4%), while 61% of brands explore AI for campaign automation.
13.3% of brands tie influencer spend to revenue targets; 93.1% prioritize Instagram, with e‑commerce accounting for 23% of spend.