Launch of KRAFTON Ad Platform India

On 20 August 2026, KRAFTON Ad Platform India (KADP India), the Indian subsidiary of South‑Korea‑based NEPTUNE, announced the official launch of its advertising technology business in India. KADP India was established in April 2026 following KRAFTON Inc.’s acquisition of a majority stake in NEPTUNE in April 2025, and will serve as the strategic vehicle to deliver advanced ad‑tech solutions and operations to the Indian market.

Partnership with BGMI

KADP India’s entry is anchored by a partnership with KRAFTON to manage the advertising operations for Battlegrounds Mobile India (BGMI), described as India’s biggest mobile game. BGMI, launched by KRAFTON in 2021, has amassed more than 260 million cumulative users. The partnership covers the full advertising value chain – from inventory planning and creative design to campaign delivery, optimisation, and operational management – using NEPTUNE’s proprietary technology platform and a local operations team.

Prior Brand Collaborations on BGMI

BGMI has already demonstrated the effectiveness of in‑game advertising through collaborations with leading brands, including:

  • Royal Enfield – featuring the Bullet 350 and Continental GT 650 models;
  • Mahindra – showcasing the BE 6 electric SUV;
  • Hero MotoCorp – highlighting the Xtreme 160R 4V and 125R motorcycles;
  • PepsiCo – promoting the Sting X BGMI beverage.

Each collaboration is cited as translating gaming‑led brand integrations into measurable real‑world business outcomes.

Expansion Plans

Starting with BGMI, KADP India intends to broaden its client base by partnering with a range of premium digital media platforms across India, with the goal of building a premium advertising ecosystem that offers brands differentiated, data‑driven solutions and measurable campaign performance.

Executive Quote

Krishna Kant Singh, Sales Lead at KADP India, stated: “Gaming is redefining how brands engage with consumers, and BGMI offers one of the most immersive environments to build those connections. Our vision is to transform advertising from an interruption into a meaningful part of the player experience, delivering solutions that create value for brands while preserving the authenticity and engagement that players expect. As we expand KADP India's capabilities, we aim to set a new benchmark for performance‑driven advertising in gaming.”

About KADP India and BGMI

KADP India leverages NEPTUNE’s ad‑tech capabilities to work with leading digital media platforms in India, including BGMI, to plan and support premium advertising inventory. BGMI is positioned as a major interactive entertainment platform, fostering a robust esports ecosystem and a community of over 260 million players, while driving cultural relevance through continuous innovation and collaborations.