Krafton India’s BGMI 5th Anniversary Campaign
KRAFTON India announced a new advertising series to mark the fifth anniversary of BATTLEGROUNDS MOBILE INDIA (BGMI). The campaign focuses on real fans, portraying the “everyday grind” of late‑night matches, comebacks and the pursuit of rewards. It runs across digital and social platforms—including YouTube, Instagram and in‑game placements—starting 23 June 2026.
Free Classic Crate Coupons
As part of the anniversary, every BGMI player will receive 10 free Classic Crate Coupons simply by logging in daily from 23 June 2026 onward. No additional actions or stunts are required to claim the coupons.
Executive Quote
Srinjoy das, Director of Marketing and BGMI Product Management at KRAFTON India, said: “Our fans are the soul of BGMI, and five years in, we wanted to make that the centre of our anniversary story. This campaign is a love letter to every player who has ground their way through matches, chased crates, and kept coming back. This time, all they have to do is log in and we think that says everything.”
BGMI Reach and Portfolio
KRAFTON India reports that BGMI has surpassed 260 million downloads in India. The subsidiary’s portfolio also includes titles such as Bullet Echo India, Road To Valor: Empires, CookieRun India, and Real Cricket.
Investment in Indian Gaming Ecosystem
Since 2021, KRAFTON India has invested over $250 million in Indian startups operating in interactive entertainment, gaming, esports and technology. In addition, the company launched the KRAFTON India Unicorn Growth Fund, a Rs 6,000 crore fund jointly set up with South Korean technology group Naver and financial services firm Mirae Asset. The fund aims to support high‑potential startups and accelerate the growth of India’s next generation of global technology leaders.
About KRAFTON
KRAFTON, Inc., headquartered in Korea, is a global game developer and publisher founded in 2007. Its studio network includes PUBG Studios, Striking Distance Studios, Unknown Worlds, Neon Giant, KRAFTON Montréal Studio, Bluehole Studio, RisingWings, 5minlab, Dreamotion, ReLU Games, Flyway Games, Tango Gameworks, inZOI Studio, JOFSOFT, Eleventh Hour Games, OmniCraft Labs, Olivetree Games, Loonshot Games and 9B STUDIO. Notable franchises comprise PUBG: BATTLEGROUNDS, PUBG MOBILE, PUBG: BLINDSPOT, inZOI, Subnautica, MIMESIS, Hi‑Fi Rush, Dinkum, TERA, My Little Puppy, among others.
Follow‑Up
For ongoing updates, users are directed to BGMI’s official YouTube, Instagram and Facebook pages.