Collaboration Details: KRAFTON India partnered with the upcoming film Toxic: A Fairy Tale for Grown‑Ups starring Yash to launch Hindi and Kannada Toxic‑themed voice packs in BGMI’s 4.4 update.
In‑Game Content: Starting 28 May 2026, the Toxic Exchange Event offers daily missions and permanent themed rewards such as Toxic Daddy Trenchcoat, Toxic Parachute, Toxic Avatar, Toxic Avatar Frame, and Toxic Space Gift. From 2 June 2026, a Toxic Voice Pack Crate provides Yash’s voice as special voice packs in both languages.
Celebrity Involvement: Actor Yash highlighted the alignment with Gen Z culture, while Seddharth Merrotra, Head of Business Development and Partnerships at KRAFTON India, emphasized the authenticity of the integration for BGMI’s young, action‑obsessed community.
BGMI Reach: BGMI has exceeded 260 million downloads in India, positioning it as a cultural platform where users create maps, moments, and now hear celebrity voices.
KRAFTON India Investment Footprint: Since 2021, KRAFTON India has invested over $250 million in Indian startups across interactive entertainment, gaming, esports, and technology, and runs the KRAFTON India Gaming Incubator (KIGI) to support emerging developers.
Additional Titles: KRAFTON India’s portfolio includes Bullet Echo India, Road To Valor: Empires, CookieRun India, and Real Cricket, alongside hosting major esports tournaments like BGIS and BMPS.
