Award Performance: At the Abby Awards 2026, KRAFTON India secured 3 Gold, 19 Silver, 8 Bronze medals and 4 Merits, totaling 34 wins, ranking as the second most‑awarded brand of the year. The Gold was awarded for The Great In‑Game Wedding in the Brand Experience & Activation Services category.
Kyoorius Creative Awards 2026: The brand earned 1 Grey Elephant and 15 Blue Elephants across four campaigns: The Great In‑Game Wedding (7 Blue Elephants + 1 Grey Elephant), Everyone Loves a Good Fight (5 Blue Elephants), BGMI Career Mode (1 Blue Elephant), and BGMI South Regional Films (2 Blue Elephants).
Campaign Portfolio: Recognised work spanned long‑form films, AI‑driven digital experiences, regional‑language storytelling, and in‑game experiential activations. Production involved a multi‑agency ecosystem: 22 Feet Tribal Worldwide, Enormous Brands, Leo India, and KRAFTON India’s in‑house creative team.
Festival Track Record: BGMI has achieved wins at five consecutive global and national creative festivals in the past 12 months – ADFEST 2026, Cannes Lions 2025, Spikes Asia 2025, One Show Asia 2025, and now the Abby and Kyoorius Awards 2026.
Company Highlights: KRAFTON India’s flagship title BGMI has surpassed 260 million downloads. Since 2021, the company has invested $250 million in Indian startups across interactive entertainment, gaming, esports, and technology. It also launched the KRAFTON India Unicorn Growth Fund valued at Rs 6,000 crore, jointly with South Korean tech giant Naver and financial services firm Mirae Asset, to support high‑potential startups. The KRAFTON India Gaming Incubator (KIGI) continues to provide funding, mentorship, and strategic guidance to emerging game developers.
Corporate Background: KRAFTON, Inc., headquartered in Korea and founded in 2007, operates a global portfolio of studios (e.g., PUBG Studios, Striking Distance Studios, etc.) and franchises such as PUBG: BATTLEGROUNDS, PUBG MOBILE, Subnautica, and more.
