Award performance at Abby Awards 2026 (Goafest): KRAFTON India was named the second most awarded brand, achieving a total of 34 wins comprising 3 Gold medals, 19 Silver medals, 8 Bronze medals, and 4 Merit awards. The Gold medal was earned for The Great In‑Game Wedding in the Brand Experience & Activation Services category.
Award performance at Kyoorius Creative Awards 2026: The company secured 1 Grey Elephant and 15 Blue Elephants across four campaigns: The Great In‑Game Wedding (7 Blue Elephants + 1 Grey Elephant), Everyone Loves a Good Fight (5 Blue Elephants), BGMI Career Mode (1 Blue Elephant), and BGMI South Regional Films (2 Blue Elephants).
Campaign portfolio: Recognised work spans long‑form films, regional‑language storytelling for South India, AI‑led digital innovation, in‑game experiential activations, and offline event craft. Notably, BGMI Career Mode is an AI‑powered psychometric experience built end‑to‑end by KRAFTON India’s in‑house creative and product teams.
Creative ecosystem: The award‑winning output was produced through a multi‑agency network comprising 22 Feet Tribal Worldwide, Enormous Brands, Leo India, together with KRAFTON India’s own in‑house team.
Historical festival success: BGMI has won at five consecutive global and national creative festivals over the past 12 months, including ADFEST 2026, Cannes Lions 2025, Spikes Asia 2025, One Show Asia 2025, and now the Abby and Kyoorius Awards 2026.
Corporate background: KRAFTON, Inc., headquartered in Korea, is a global game developer and publisher founded in 2007, with a portfolio that includes PUBG STUDIOS, Striking Distance Studios, Unknown Worlds, Neon Giant, and many others. Its flagship titles include PUBG BATTLEGROUNDS, PUBG MOBILE, PUBG BLINDSPOT, Subnautica, and more.
KRAFTON India footprint: The subsidiary delivers premier mobile gaming experiences in India, with its flagship title BATTLEGROUNDS MOBILE INDIA (BGMI) surpassing 260 million downloads. Other titles include Bullet Echo India, Road To Valor: Empires, CookieRun India, and Real Cricket.
Investment activities: Since 2021, KRAFTON India has invested over $250 million in Indian startups across interactive entertainment, gaming, esports, and technology.
Unicorn Growth Fund: The company launched a Rs 6,000 crore Unicorn Growth Fund, jointly set up with South Korean technology giant Naver and financial services firm Mirae Asset, aimed at supporting high‑potential startups and accelerating the growth of India’s next‑generation global technology leaders.
Incubator support: KRAFTON India operates the KRAFTON India Gaming Incubator (KIGI), providing emerging developers with funding, mentorship, and strategic guidance.
