Krisala Developers Launches ‘Zameen Se Rishta’ Campaign
Krisala Developers, a Pune‑based real estate developer with 14 years of experience, issued a press release on 7 October 2026 announcing the launch of its new marketing initiative titled “Zameen Se Rishta.” The campaign, which uses poetry‑led storytelling, features multi‑talented Bollywood actor, musician and lyricist Piyush Mishra and is centred on the company’s 63‑acre plotted development Land of Dreams located in the Vadgaon Lonavala Growth Corridor, Pune, Maharashtra.
The core of the campaign is a 1‑minute‑34‑second film starring Mishra, designed to convey the emotional value of land ownership beyond its investment potential. The film is currently live on YouTube (link provided) and the broader campaign is being rolled out across Instagram, Facebook and LinkedIn.
Project and sales details: Land of Dreams offers an entry point of Rs 54.99 lakhs per plot. Since the project’s launch, 150 bookings have been recorded, indicating strong market traction. The development is positioned near the upcoming Swaminarayan Temple, which Mishra notes adds a sense of calm and purpose to the location.
Quotes: Piyush Mishra said, “What stayed with me about ‘Zameen Se Rishta’ was the idea of looking at land as something that can evolve with you. A plot is not a finished story… It leaves room for you to decide what you want to make of it.”
Mr. Pratik Wani, Head of Marketing at Krisala Developers, stated, “Land of Dreams has already seen a strong traction with 150 bookings made since launch… With ‘Zameen Se Rishta’, we wanted to move beyond the conventional conversation around real estate and celebrate the emotional connection people share with land.”
Company background: Krisala Developers has delivered 20+ projects and homes to 9,000+ families, with over 2.5 million sq ft already constructed and 10.5 million sq ft currently under development. The firm emphasizes innovation, quality, transparency and customer‑centric development, and is expanding its presence across emerging growth corridors.
Distribution: The campaign film is accessible via the YouTube link provided and will be promoted on the company’s social media channels, including Instagram, Facebook and LinkedIn.