KT Men announced a strategic partnership with Argentina Football Association and Lionel Messi, launching a GOAT Edition grooming range in India.
The company aims to generate ₹200 crore top‑line revenue within 18‑24 months, backed by a ₹36 crore brand‑building spend.
KT Men will roll out 12 premium SKUs priced ₹699‑₹999 on 24 May, targeting over 25,000 retail touchpoints nationwide.
The brand projects a 6‑9x scale expansion over 36 months, leveraging sports‑driven youth culture and omnichannel distribution.