Partnership Announcement

KT Professional, the Indian grooming brand behind the KT Kids and KT Men lines, announced a strategic partnership with Lulu Group’s organized retail network. The launch will roll out across five Indian cities – Kochi, Kottayam, Thiruvananthapuram, Bengaluru and Lucknow – featuring dedicated KT zones, branded shelves and experience‑led counters inside Lulu stores.

Product Portfolio and Pricing

A total of 17 SKUs will be introduced: 12 products under the KT Kids range and 5 under KT Men. KT Kids items are priced between ₹199 and ₹799, while all KT Men products retain a uniform price of ₹499, with no planned price changes.

Financial Expectations

KT Professional, which reported an annual turnover of approximately ₹240 crore, expects the Lulu partnership to contribute more than ₹25 crore of incremental revenue in FY27. The company projects an average monthly sales figure of roughly ₹25 lakh per Lulu outlet.

Distribution and Reach

The brand will be available through multiple retail touch‑points within each Lulu location, including branded KT shelves, fully dedicated KT zones and an interactive counter designed to educate consumers on product formulations and benefits. KT Professional currently serves a network of over 27,000 salons and stylists nationwide.

Brand Collaborations and Marketing

KT Kids enjoys strong recall among parents thanks to pediatric‑safe, dermatologically tested products and collaborations with celebrity Kareena Kapoor Khan and licensed characters such as Peppa Pig. KT Men has leveraged partnerships with IPL franchises Royal Challengers Bengaluru and Mumbai Indians to accelerate visibility among younger male consumers, particularly for flagship items like PowerHold Liquid HairGel and the complete hair‑growth range.

Market Context

The expansion aligns with a Deloitte report indicating a shift among urban Indian buyers toward premium, ingredient‑focused personal care products. Larger retail formats like Lulu enable consumers—especially children influencing purchases—to spend more time exploring and comparing products, thereby enhancing brand discovery.

Executive Commentary

Founder and Managing Director Dhruv Sayani said the partnership is a pivotal growth phase, providing access to a strong family consumer base and offering opportunities to build trust through dedicated zones, educator‑led interactions and product experience counters. He added that Lulu’s global presence, particularly in the Middle East, opens long‑term possibilities for positioning KT as an internationally recognized Indian grooming brand.

Rafeeq Abdul Kareem, Central Buying Manager FMCG at Lulu Group, welcomed the addition of KT Kids and KT Men, noting the brand’s strong identity in beauty and personal care and its alignment with evolving consumer aspirations.