Partnership Overview
On Monday, 24 August 2026, KT Professional, an Indian‑born professional hair‑care brand, announced its role as the Official Hair Expert Partner for Miss Universe India 2026. The partnership was highlighted at the Jaipur finale, where the brand’s expertise was showcased across the competition.
Product Integration
All 52 contestants incorporated KT Professional’s 6X Keratin Gloss Shampoo and Conditioner into their daily hair‑care and styling routines throughout the three‑month preparation period. The range was credited with strengthening hair, enhancing shine, smoothness and a glossy finish, while also controlling frizz.
Awards Presentation
During the finale, Mr. Dhruv Sayani, MD & CEO of KT Life, presented the Miss Universe India 2026 crown to the winner, Ms. Kaziah Liz Mejo of Kerala. He also conferred the “Best Miss Headshot” award on Miss Tejaswini Shrivastava, recognizing the superior strength, quality and overall appearance of her hair.
Hampers Distribution & Social Media Impact
KT Professional supplied more than 300 curated hampers to contestants, judges, key press conference attendees, the international hairstylist and VIP guests. The brand leveraged the partnership for organic visibility, with contestants sharing Instagram Reels and Stories featuring the 6X Gloss Shampoo & Conditioner. Content from the previous edition’s contestants also resurfaced, extending product conversation across multiple pageant cycles.
Strategic Significance
The collaboration represents a strategic step for KT Professional, transitioning from a salon‑inspired Indian hair‑care brand to a presence on a global beauty platform. The partnership underscores the brand’s positioning at the intersection of professional expertise, hair health, styling and confidence.