Kusum Communications Achieves 250 Million Views and Announces Expansion
Kusum Communications, a Mumbai‑based content studio founded by producer Ritu Vaidya in 2020, has crossed 250 million cumulative views across a slate of more than 14 original vertical‑drama titles in under one year, positioning it among India’s fastest‑growing mobile‑first storytelling firms.
Ritu Vaidya entered the media industry in 2014, spending a decade in event management, production management and corporate filmmaking, with credits that include Discovery Kids, Fever FM, Hindustan Times and Omnicom Media. She held positions as Project Supervisor and Executive Producer before moving into fiction, betting that vertical, mobile‑first storytelling would define the next phase of Indian audience consumption.
The studio’s breakout title, Coolie Ki Diamond Dulhaniya, directed by Shadaab Mirza, crossed the 100 million‑view mark within two months of its release and now stands at approximately 130 million views. Subsequent releases – Chuppa Rustom, Meri Sanki Dulhaniya, Don Dolly Aur Dulhaniya and Surrogate to Soulmate – have contributed to the overall view count. These titles are distributed on major platforms including Kuku TV, Wow TV, Story TV, Winzo TV, Tangy TV and Viralo TV.
Ritu Vaidya stated, “My corporate journey taught me systems, discipline and execution, while fiction taught me emotion. Today, I bring that same professionalism into storytelling. I believe creativity and business don’t have to exist separately; they become more powerful when they work together.” She added that Kusum Communications is expanding beyond vertical drama into web series, feature films and global OTT platforms, with an upcoming association with JioHotstar Tadka marking its next step toward becoming a full‑spectrum content studio.
About Kusum Communications
Founded in 2020, the studio has produced over 14 titles that have collectively garnered 250 million views. It maintains an online presence at www.kusumcommunications.com and on Instagram (link provided).