Event Overview
L'Oréal Paris will host the ninth edition of Le Défilé at the Eiffel Tower on 28 September 2026, at Place Joffre, under the theme “Express Your Worth”. The show will feature an international line‑up of ambassadors and personalities, including Aishwarya Rai Bachchan, Simone Ashley, Marie Bochet, Viola Davis, Cara Delevingne, Jane Fonda, Bebe Vio Grandis, Luma Grothe, Kendall Jenner, Aja Naomi King, Eva Longoria and Andie MacDowell.
Product Launch
The event will debut the L'Oréal Paris Runway Matte Collection, comprising five new shades of Infallible Matte Resistance Liquid Lipstick curated for Indian skin tones: Audacious Red, Sweetheart, Spicy Blush, Love At First Sight, and Envious Plum. The shade Audacious Red (423) will be worn by ambassador Aishwarya Rai Bachchan on the Paris runway.
Indian Partnerships and Market Roll‑out
L'Oréal Paris has partnered with Amazon as its online partner and Lifestyle Stores as its offline partner in India. The collaboration aims to bring the Paris Fashion Week experience and the new Runway Matte Collection to Indian consumers ahead of the festive season. The collection will be available across Amazon’s platform and Lifestyle Stores nationwide.
Statements
Pravallika Bommareddy, General Manager, L'Oréal Paris India, said the show celebrates beauty, fashion and diverse voices, and that India’s presence reflects its growing influence in the global beauty conversation. Siddharth Bhagat, Director – Amazon Beauty, Personal Care and Fashion Accessories, expressed excitement about bringing the Parisian beauty moment to India and highlighted the collection’s suitability for Indian skin tones. Mr. Devarajan Iyer, CEO & Executive Director, Lifestyle International Pvt. Ltd., noted the partnership’s significance and the exclusive launch of the Runway Matte collection at Lifestyle Stores.
Masterclass in India
L'Oréal Paris, together with Amazon, will host its first masterclass in Mumbai in October 2026, offering creators and consumers an exclusive behind‑the‑scenes glimpse into Le Défilé, including trend inspiration, backstage techniques and the five new Runway Matte shades.
Production Team
The runway looks will be created by global beauty experts Harold James (Global Make‑Up Artist) and Stéphane Lancien (Global Hair Artist) along with their teams. Laetitia Toupet, Global Brand President, L'Oréal Paris, will also participate.