Partnership Overview

L'Oréal Paris, the world’s leading beauty brand, has entered a first‑of‑its‑kind partnership with Sony LIV’s Shark Tank India to create an exclusive application window specifically for women entrepreneurs. The collaboration is positioned as a strategic effort to give aspiring women founders early access to one of India’s most influential startup platforms, enabling mentorship, potential investment and national visibility ahead of the show’s general call for entries.

Application Window and Process

The exclusive women‑entrepreneurs’ window will be open from 2 July 2026 to 11 July 2026. Applicants who are selected during this period will be invited to participate in the Shark Tank India process and will have the opportunity to pitch their ideas to the programme’s panel of investors.

Campaign and Messaging

To announce the initiative, L'Oréal Paris and Shark Tank India released a campaign film now streaming on Sony LIV. The film portrays women holding themselves back due to self‑doubt, societal conditioning and fear of judgment, and culminates in an invitation for women across India to showcase their ideas. The partnership reinforces L'Oréal’s “I’m Worth It” philosophy, emphasizing equitable access to capital and platforms for women.

Media Partnership

WPP Media acted as the strategic media partner, designing platform‑first integrations that seamlessly embedded L'Oréal’s commitment to empowering women entrepreneurs throughout the Shark Tank India journey.

Registration and Additional Resources

Interested participants can register via the link provided: Shark Tank India Registrations Started – Register Now on SonyLIV. The campaign video is available at www.instagram.com/reel/DaSoHXtqr6D/?igsh=bmdqN3p5MTY4eGwz.

About L'Oréal Paris

L'Oréal Paris, the world’s #1 beauty brand, boasts over 40 years of scientific research heritage and offers a range of advanced beauty care products. The brand’s slogan “Because you’re worth it” underpins its long‑standing commitment to empowering women, reflected in initiatives such as the Stand Up – Against Street Harassment program.

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