Campaign Launch
L&T Finance Ltd (LTF) unveiled three new television commercials titled ‘Koi Bhi Sapna Hold Mat Karo, L&T Finance Gold Loan Karo’, featuring India fast‑bowler Jasprit Bumrah as the brand ambassador. The ads will debut during the India versus Sri Lanka Test series starting 15 August 2026, with LTF acting as co‑presenting partner and the spots airing on Sony TV Broadcast Network’s nine linear channels.
Integrated Marketing Reach
The integrated campaign targets key markets across eight states and one union territory, reaching consumers through approximately 150 LTF branches. On‑ground activation includes branded vehicles called ‘Sapno ki Sunehri Gaadi’, transit media on buses and autorickshaws, park‑bench street props and 360‑degree immersive branding at high‑footfall branches. Digitally, LTF will play custom promotional jingles at checkout counters of local shops during live payment transactions. The media mix blends high‑reach video platforms with vernacular Tier 2 and Tier 3 channels and regional creators to deliver relatable financial stories in local languages.
Portfolio Growth and Branch Expansion
Chief Operating Officer and Whole‑time Director Raju Dodti said the secured gold‑loan portfolio expanded 182 % year‑on‑year to Rs 3,829 crore in Q1FY27, up from Rs 1,360 crore in Q1FY26, supported by 343 active Gold Finance branches. LTF plans to increase the total number of Gold Finance branches to over 800 within the current financial year.
Executive Commentary
Kavita Jagtiani, Chief Marketing Officer, highlighted that gold loans meet aspirational yet value‑conscious consumer demand and that India’s large idle household gold base offers significant growth potential. Both executives emphasized the campaign’s role in deepening customer connection and sustaining the company’s upward trajectory.
Corporate Profile
L&T Finance Ltd is a leading non‑banking financial company (NBFC) headquartered in Mumbai, rated ‘AAA’ by four domestic agencies. In August 2025, S&P Global Ratings upgraded its long‑term issuer rating to “BBB/Stable” and short‑term rating to “A‑2”. Fitch Ratings affirmed a long‑term rating of “BBB‑” with a stable outlook. The firm holds ESG leadership scores, is certified as a Great Place To Work®, and runs the “Digital Sakhi” CSR initiative for women’s empowerment. LTF’s customer database exceeds 2.9 crore, supporting cross‑selling and up‑selling activities.
Application Details
Prospective borrowers can apply for an L&T Finance gold loan by giving a missed call to +91 7045180180 or visiting www.ltfinance.com.