Date: September 24, 2026

Partnership Overview

Landmark Cars Limited and OLX India, part of CarTrade Tech Limited, announced a strategic partnership to create an integrated "phygital" (physical + digital) pre-owned car buying and selling platform for Indian consumers.

Partnership Structure and Roles

  • Landmark contributes its network of over 140 vehicle retail and service touchpoints across 12 states, having served over 500,000 customers since inception
  • OLX India contributes its online automotive platform with more than 23 million consumers buying or selling used cars annually
  • OLX India will lead the end-to-end online customer experience including customer discovery and digital engagement
  • OLX will leverage its proprietary VAYA AI for pricing intelligence, buyer-seller matchmaking, car condition intelligence and market insights
  • Landmark outlets will operate as physical "Experience Centres" for vehicle inspection & handover
  • Vehicles will be acquired and sold on a revenue sharing basis under a co-branded proposition

Service Offerings

The platform will offer:

  • Online discovery
  • In-person inspection and test drives
  • Financing
  • Registration transfer
  • Post-sale servicing and warranty support
  • Quality certification

Rollout Plan

The partnership will be rolled out in phases:

  • Beginning with select key cities
  • Expanding Pan-India upon achieving requisite performance metrics

Management Commentary

Aryaman Thakker, Executive Director, Landmark Cars Limited:

  • Landmark has built a leadership position in Indian automotive retail ecosystem with strong customer relationships, established dealership network, leading automotive brand partnerships and extensive after-sales capabilities
  • Objective is to become a prominent player in pre-owned car industry by building differentiated offering that is scalable and sustainable while maintaining financial discipline
  • Association with OLX India brings together complementary strengths - OLX's digital reach combined with Landmark's customer trust, inspection rigour, financing relationships and after-sales capabilities

Varun Sanghi, Chairman, OLX India:

  • OLX India has over 23 million used car buyers and sellers annually
  • Vision is to make buying, selling and transacting in used vehicles simpler, more transparent and efficient
  • Partnership aims to offer consumers more trusted, secure and seamless experience across entire buying and selling journey
  • Landmark brings decades of dealership expertise and strong physical footprint while OLX brings digital consumer reach, technology, data and market intelligence

Company Background

Landmark Cars Limited: Leading premium automotive retail business in India with dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen, BYD, Renault, Mahindra & Mahindra, KIA, MG Motors, Citroën, and Ashok Leyland commercial vehicles. Presence across automotive retail value chain including new vehicle sales, after-sales service, pre-owned vehicle sales, and third-party financial/insurance products facilitation.

CarTrade Tech Limited: One of world's largest digital automotive ecosystems with platforms including CarWale, BikeWale, Shriram Automall and OLX India. Serves over 80 million monthly unique users with over 95% organic traffic. Hosts more than 63% of India's online used car listings and facilitates auction of over 1.5 million vehicles annually through remarketing platforms. Has nationwide network spanning over 500 physical locations.