Partnership Announcement
On 24 September 2026, Landmark Cars Limited, a premium automotive retail network, and OLX India, the online automotive arm of CarTrade Tech Limited, announced a strategic partnership to launch an integrated “phygital” pre‑owned car platform for Indian consumers.
Scope and Scale
Landmark will bring its network of over 140 vehicle retail and service touchpoints spread across 12 states, a network that has served more than 500,000 customers since its inception. OLX India contributes its online automotive platform, which reaches more than 23 million consumers buying or selling used cars each year.
Platform Design
The alliance is intended to bridge the trust gap between digital convenience and physical assurance. The platform will provide a single end‑to‑end journey that includes online vehicle discovery, in‑person inspection and test drives, financing, registration transfer, and post‑sale servicing and warranty support. The rollout will commence in selected key cities and will expand to a pan‑India footprint once predefined performance metrics are met.
Roles and Responsibilities
OLX India will lead the complete online customer experience, handling digital discovery, engagement, and pricing intelligence through its proprietary VAYA AI suite, which offers pricing analytics, buyer‑seller matchmaking, vehicle‑condition assessment, and market insights. Landmark’s outlets will function as physical “Experience Centres” where vehicles are inspected, handed over, and serviced. Vehicles will be acquired on a co‑funding basis with profit‑and‑loss sharing, and will be sold under a co‑branded proposition supported by quality certification and after‑sales service.
Executive Comments
Aryaman Thakker, Executive Director of Landmark Cars Limited, said the company aims to become a prominent player in the pre‑owned car industry by leveraging a differentiated, scalable offering while maintaining financial discipline. He highlighted the complementary strengths of Landmark’s dealership network and OLX India’s digital reach.
Varun Sanghi, Chairman of OLX India, stated that the partnership seeks to make used‑vehicle transactions simpler, more transparent and more efficient, combining digital discovery with trusted offline fulfilment and support.
About Landmark Cars Limited
Landmark Cars Limited is a leading premium automotive retailer in India, operating dealerships for brands such as Mercedes‑Benz, Honda, Jeep, Volkswagen, BYD, Renault, Mahindra & Mahindra, KIA, MG Motors and Citroën, and also handling commercial vehicle retail for Ashok Leyland. Its business spans new‑vehicle sales, after‑sales service, pre‑owned passenger‑vehicle sales, and facilitation of third‑party finance and insurance products.
About CarTrade Tech Limited
CarTrade Tech Limited operates one of the world’s largest digital automotive ecosystems and is India’s leading online marketplace. Its platforms—including CarWale, BikeWale, Shriram Automall and OLX India—serve over 80 million monthly unique users, with more than 95% of traffic generated organically. The company hosts over 63% of India’s online used‑car listings and its remarketing platforms auction more than 1.5 million vehicles annually. CarTrade maintains a nationwide network of over 500 physical locations and follows an asset‑light, technology‑driven model.