Partnership Overview

Landmark Cars Limited (BSE: 543714 | NSE: LANDMARK) and OLX India, part of CarTrade Tech Limited (BSE:543333| NSE:CARTRADE), announced a strategic partnership to create an integrated "phygital" (physical + digital) pre-owned car buying and selling experience for Indian consumers.

Operational Structure and Scale

  • Landmark contributes its network of over 140 vehicle retail and service touchpoints across 12 states, having served over 500,000 customers since inception
  • OLX India contributes its online automotive platform with more than 23 million consumers buying or selling used cars annually
  • Partnership aims to address the trust deficit between digital convenience and physical assurance in India's pre-owned car market

Service Offering

The platform will offer customers a single journey spanning:

  • Online discovery
  • In-person inspection and test drives
  • Financing
  • Registration transfer
  • Post-sale servicing and warranty support

Rollout Plan

The partnership will be rolled out in phases:

  • Beginning with select key cities
  • Expanding Pan-India upon achieving requisite performance metrics

Roles and Responsibilities

  • OLX India will lead the end-to-end online customer experience, including customer discovery and digital engagement
  • OLX will leverage its proprietary VAYA AI for:
  • Pricing intelligence
  • Buyer-seller matchmaking
  • Car condition intelligence
  • Market insights
  • Landmark outlets will operate as physical "Experience Centres" for vehicle inspection & handover
  • Vehicles will be acquired and sold on a revenue sharing basis
  • Operations will be under a co-branded proposition
  • Supported by quality certification and after-sales service offerings

Management Commentary

Mr. Aryaman Thakker, Executive Director, Landmark Cars Limited:

  • Landmark has built a leadership position in Indian automotive retail ecosystem
  • Supported by strong customer relationships, established dealership network, leading automotive brand partnerships and extensive after-sales capabilities
  • Objective is to become a prominent player in pre-owned car industry over time by building differentiated offering that is scalable and sustainable while maintaining financial discipline
  • Consumers seek digital discovery convenience backed by physical touchpoint trust
  • Association with OLX India brings together complementary strengths
  • OLX's digital reach combined with Landmark's customer trust, inspection rigour, financing relationships and after-sales capabilities provides opportunity to address larger customer base

Mr. Varun Sanghi, Chairman, OLX India:

  • OLX India is one of country's leading online classifieds platforms with over 23 million used car buyers and sellers annually
  • Vision is to make buying, selling and transacting in used vehicles simpler, more transparent and efficient by bringing ecosystem together on technology-led platform
  • Partnership aims to offer consumers more trusted, secure and seamless experience across entire buying and selling journey
  • Partnership designed to provide greater transparency, convenience and confidence at every transaction stage
  • Landmark brings decades of dealership expertise and strong physical footprint
  • OLX India brings digital consumer reach, technology, data and market intelligence
  • Together building stronger assurance layer combining digital discovery with trusted offline fulfilment

Company Background

Landmark Cars Limited:

  • Leading premium automotive retail business in India
  • Dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen, BYD, Renault, Mahindra & Mahindra, KIA, MG Motors and Citroën
  • Commercial vehicle retail business of Ashok Leyland in India
  • Presence across automotive retail value chain including:
  • Sales of new vehicles
  • After-sales service and repairs
  • Sales of pre-owned passenger vehicles
  • Facilitation of sales of third party financial and insurance products

CarTrade Tech Limited:

  • One of world's largest digital automotive ecosystems and India's leading online marketplace Company
  • Platforms include CarWale, BikeWale, Shriram Automall and OLX India
  • Serves over 80 million monthly unique users with over 95% traffic generated organically
  • Consumer marketplaces host more than 63% of India's online used car listings
  • Remarketing platforms facilitate auction of over 1.5 million vehicles annually
  • Nationwide network spanning over 500 physical locations
  • Technology-led, asset-light platform model
  • Enables consumers, dealers, OEMs and enterprises to buy and sell vehicles and other used products