Lehar Footwears Limited has submitted a regulatory disclosure to BSE Limited pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

The company announced it has entered into an agreement with Bollywood actor Rajkummar Rao to serve as the Brand Ambassador for the company's in-house athleisure brand "Rannr".

As part of this association, Mr. Rajkummar Rao will promote the Rannr brand through electronic and print media advertisements. The press release states that the partnership will feature Rao across Rannr's upcoming brand campaigns and consumer communication across digital, e-commerce, retail, print and outdoor channels.

Management Commentary:

  • Raj Kumar Agarwal, Chairman of Lehar Footwears Limited, commented that Rannr represents an important new chapter for the company and that Rao's journey feels "authentic, aspirational and deeply relatable to Indian consumers."
  • Rajkummar Rao stated that he connects with Rannr's philosophy and is excited to be part of the brand's journey.

Brand Details:

  • Rannr is described as an athleisure brand built on Lehar Footwears' decades of footwear manufacturing expertise
  • The brand targets consumers seeking style, comfort, performance and value
  • Product portfolio spans sports, running, walking and lifestyle footwear
  • Distribution occurs through direct-to-consumer, e-commerce and offline channels
  • Brand philosophy is "Power in Every Step"

Strategic Rationale:

The association is expected to enhance Rannr's brand recognition and reinforce its positioning as an aspirational, contemporary and accessible athleisure brand. The partnership comes as Rannr expands its presence across India's sports, athleisure and closed-footwear segments, leveraging Lehar Footwears' established manufacturing and distribution ecosystem.

Company Background:

Lehar Footwears Limited is described as one of the leading regional mass-footwear manufacturers of high quality and stylish non-leather footwear since 1995. The company sells products under both 'Lehar' and 'Rannr' brands through trade distribution channels, retail multi-brand outlets, export markets, government schemes and e-commerce marketplaces. The company operates 5 manufacturing facilities located at Jaipur, Kaladera (Chomu) and Kundli (Haryana).

Disclaimer:

The document includes standard forward-looking statement disclaimer language, noting that certain statements are based on management's current expectations and beliefs about future developments, and that actual results may differ materially from expectations.