Lemon Tree Hotels Rebrands Three Properties Post Renovation

Specific Property Rebranding Details

Property 1:

• Previous Name: Lemon Tree Hotel, Electronics City, Bengaluru
• New Name: Lemon Tree Premier, Electronics City, Bengaluru
• Ownership: Celsia Hotels Private Limited (subsidiary of Lemon Tree Hotels Limited)
• Room Capacity: 175 rooms and suites
• Facilities: Cafe, restaurant, Slounge, meeting/conference rooms, business center, spa, fitness center, swimming pool
• Location: Electronics City Phase I, Bengaluru

Property 2:

• Previous Name: Lemon Tree Hotel, Gachibowli, Hyderabad
• New Name: Lemon Tree Premier, Gachibowli, Hyderabad
• Ownership: Fleur Hotels Limited (subsidiary of Lemon Tree Hotels Limited)
• Room Capacity: 190 rooms and suites
• Facilities: Cafe, restaurant, Slounge, meeting/conference rooms, business center, spa, fitness center, swimming pool
• Location: Hyderabad's Financial District

Property 3:

• Previous Name: Red Fox Hotel, Hitec City, Hyderabad
• New Name: Lemon Tree Hotel, Hitec City, Hyderabad
• Ownership: Lemon Tree Hotels Limited (direct ownership)
• Room Capacity: 121 rooms and suites
• Facilities: Cafe, conference room, business center, fitness center
• Location: Hitec City, Hyderabad

Strategic Rationale

According to Mr. Vishvapreet Singh Cheema, President of Lemon Tree Hotels Ltd., the rebranding strategy is guided by:

• Market evolution in key IT and commercial hubs
• Changing expectations of business travelers
• Better alignment of offerings with distinct customer segments
• Substantial investments made in renovating the hotels to ensure offerings, design, and guest experience align with respective brand identities

Company Background

Lemon Tree Hotels Limited operates 130+ hotels across 80+ cities in India and internationally (Bhutan and Nepal) with seven distinct brands: Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox, Keys Prima, Keys Select, and Keys Lite. The company has a pipeline of 140+ upcoming properties.