Strategic Initiative: Franchise Agreement for Keys Select by Lemon Tree Hotels, Bareilly

Lemon Tree Hotels Limited has signed a franchise agreement for a new property named "Keys Select by Lemon Tree Hotels, Bareilly." This represents a strategic expansion of the company's footprint in Uttar Pradesh.

Property Details

  • Room Capacity: 52 well-appointed rooms
  • Facilities: Multi-cuisine restaurant, banquet hall, conference hall, fitness center, and inviting public spaces
  • Target Market: Corporate executives, transit operators, and event-driven travelers

Location Advantages

  • Proximity to Transportation: Located 4.9 km from Bareilly Airport (approximately 11-minute drive) and 12 km from Bareilly Junction Railway Station
  • Regional Significance: Bareilly is described as a major urban center in Uttar Pradesh with expanding industrial activity, traditional manufacturing sectors, and serving as a key transport nexus for the Rohilkhand region

Expansion Strategy

  • Business Model: Asset-light approach through franchise agreements
  • Geographic Focus: High-potential regional markets with sustained demand from business and transit travelers
  • Capital Efficiency: The approach enables scaling presence in a capital-efficient manner while strengthening long-term value creation

Portfolio Impact

  • Uttar Pradesh Presence: This becomes the company's 26th property in Uttar Pradesh
  • Operational vs Upcoming: The state now has 8 operational hotels and 18 upcoming properties
  • Group Portfolio: Lemon Tree Hotels Limited operates 130+ hotels across 80+ cities in India and abroad, with a pipeline of 140+ upcoming properties

Management Commentary

Mr. Kapil Sharma, Executive Director & CFO, Lemon Tree Hotels Ltd., stated: "The signing of Keys Select in Bareilly reflects our strategy of expanding into high-potential regional markets where we see sustained demand from business and transit travellers. Through an asset-light approach, we are able to scale our presence across Uttar Pradesh in a capital-efficient manner while strengthening our longterm value creation."

Brand Portfolio

Lemon Tree Hotels Limited operates seven distinct brands: Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox, Keys Prima, Keys Select, and Keys Lite, catering to experiences across upper upscale, upscale, upper midscale, midscale, leisure, wildlife, and spiritual segments.