New Property Signing - Jorhat, Assam

Lemon Tree Hotels Limited has signed a License Agreement for Lemon Tree Hotel, Jorhat in Assam. The property will be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary of Lemon Tree Hotels Limited.

Property Details:

  • Location: Jorhat, Assam
  • Room count: 70 well-appointed rooms
  • Facilities: Restaurant, banquet hall, meeting room, swimming pool, spa, and fitness center
  • Management: Carnation Hotels Private Limited (wholly-owned subsidiary)
  • Property type: Full-service hotel

Strategic Context:

  • Marks the brand's entry into Jorhat, described as Assam's cultural capital
  • Expands the company's footprint in Assam to seven properties (one operational, six under development)
  • Targets diverse customer segments including business travelers, tea industry professionals, leisure guests, and cultural tourists
  • Located approximately 6 km from Jorhat Airport and 2.5 km from Jorhat Railway Station

Market Positioning:

Jorhat is recognized as the 'Tea Capital of the World' with over 135 tea gardens, including renowned estates such as Cinnamora and Gatoonga, and the Tocklai Tea Research Institute. The city serves as the primary gateway to Majuli, the world's largest river island and a center of Vaishnavite culture.

Management Commentary

Mr. Vishvapreet Singh Cheema, President, Lemon Tree Hotels Ltd., stated: "We are delighted to bring the Lemon Tree brand to Jorhat, a city that beautifully combines Assam's rich cultural heritage with its economic significance. Our expansion strategy is focused on strengthening our presence across high-growth regional markets where demand for quality branded hospitality is increasing. This signing reinforces our commitment to Northeast India while enabling us to serve a growing mix of business and leisure travellers with the signature comfort and warm hospitality that Lemon Tree Hotels is known for."

Portfolio Adjustment - Dubai Exit

The company has de-flagged its Lemon Tree Hotel, Dubai effective close of business hours on July 14, 2026. This 112-room managed hotel will no longer be part of the Lemon Tree portfolio.

Corporate Background

Lemon Tree Hotels Limited operates seven distinct brands across various segments: Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox, Keys Prima, Keys Select, and Keys Lite. The group currently operates 130+ hotels across 80+ cities in India and internationally (Dubai, Bhutan, and Nepal), with a pipeline of 140+ upcoming properties.