Key Transaction Details
- Lemon Tree Hotels Limited has signed a License Agreement for "Keys Lite by Lemon Tree Hotels, Bhilwara"
- The property will be managed by Carnation Hotels Private Limited, a wholly-owned subsidiary of Lemon Tree Hotels Limited
- The hotel will feature 63 well-appointed rooms along with restaurant, banquet facilities, meeting/conference room, fitness center, and other public areas
Strategic and Operational Impact
- This addition strengthens the company's presence in Rajasthan, bringing the group's total footprint in the state to 24 hotels (14 operational and 10 upcoming)
- The property is positioned to cater to both business and leisure travelers in Bhilwara, known for its textile industry and growing business activity
- Location advantages: Approximately 1.5 km from Bhilwara Railway Station and approximately 148 km from Maharana Pratap Airport, Udaipur
Management Commentary
Mr. Vishvapreet Singh Cheema, President of Lemon Tree Hotels Ltd., stated: "Rajasthan continues to be an important growth market for us, defined by a strong mix of commercial dynamism and rich tourism. Bhilwara, a key textile and industrial centre, presents a natural opportunity for Keys Lite to cater to the rising demand for reliable, value-driven hospitality. This signing scales our footprint to 24 hotels in the state and underscores our focused approach to expanding across India's key industrial hubs and emerging secondary markets."
Company Background Context
Lemon Tree Hotels Limited operates seven distinct brands across various segments: Aurika Hotels & Resorts, Lemon Tree Premier, Lemon Tree Hotels, Red Fox, Keys Prima, Keys Select, and Keys Lite. The group currently operates 130+ hotels across 80+ cities in India and abroad, with a pipeline of 140+ upcoming properties.