Lemon Tree Rebrands Whitefield Hotel to Keys Prima

Lemon Tree Hotels rebrands its 222-key Whitefield, Bengaluru property from Keys Select to Keys Prima, effective April 1, 2026.
The property, owned by material subsidiary Berggruen Hotels Private Limited, targets premium corporate, MICE, and social demand segments.
The upgrade follows significant renovation investment, repositioning the hotel higher in the midscale value chain in Bengaluru's key IT corridor.