Franchise Agreement Details

Lemon Tree Hotels Limited has signed a franchise agreement for "Keys Prima by Lemon Tree Hotels, Jaipur" located in Rajasthan. The agreement represents an expansion of the company's portfolio through the franchise model.

Property Specifications

The new hotel will feature:

  • 88 well-appointed rooms
  • Restaurant facilities
  • Banquet and conference facilities
  • Fitness center
  • Modern public spaces

The property is designed to cater to both business and leisure travelers.

Strategic Location

The hotel is strategically located at Swarna Bhoomi, Sirsi Road, near Sirsi Mode, Khatipura, Jaipur. The location offers:

  • Excellent connectivity to key business and transit hubs
  • Approximately 20 km from Jaipur International Airport
  • Approximately 11 km from Jaipur Junction Railway Station
  • Easy accessibility via both public and private transport networks

Portfolio Impact

Jaipur Portfolio:

  • Total city-wide portfolio increases to six properties
  • Comprises three operational and three upcoming properties

Rajasthan State Portfolio:

  • Total state portfolio reaches 23 hotels
  • 13 properties currently operational
  • 10 properties in the upcoming pipeline

Management Commentary

Mr. Neelendra Singh, Managing Director, Lemon Tree Hotels Ltd., commented: "Scaling our footprint to six hotels in the Pink City reflects a deliberate strategy of building strong regional clusters in high-potential markets and reinforces our growing network across Rajasthan. The introduction of Keys Prima in Jaipur broadens our brand portfolio in the city with a distinct, upper-midscale lifestyle offering. Designed for India's evolving class of experience-conscious yet value-driven travellers, it brings together contemporary rooms and vibrant interiors with thoughtful service and curated social spaces. This multi-brand presence allows us to cater to the full spectrum within Jaipur's diverse travel ecosystem."

Strategic Context

The signing aligns with Lemon Tree Hotels' asset-light expansion strategy across key cultural, commercial, and leisure corridors. The move strengthens the company's presence across:

  • Tier I markets
  • Tier II markets
  • Emerging urban markets in India

Company Background

Lemon Tree Hotels Limited operates seven distinct brands:

  • Aurika Hotels & Resorts
  • Lemon Tree Premier
  • Lemon Tree Hotels
  • Red Fox
  • Keys Prima
  • Keys Select
  • Keys Lite

The group offers experiences across upper upscale, upscale, upper midscale, midscale, leisure, wildlife, and spiritual segments.

Operational Scale

  • Currently operates 130+ hotels across 80+ cities in India and abroad
  • Growing pipeline of 130+ upcoming properties
  • Total portfolio: 250+ properties (operational and upcoming)
  • International presence: Dubai, Bhutan, and Nepal

The company has grown from its first 49-room hotel in 2004 to become a trusted name in hospitality for both business and leisure travellers.