Lenskart‑POP MART Eyewear Collaboration
Lenskart, India’s leading eyewear brand, announced a partnership with POP MART – the creator of the viral Labubu collectibles – to launch an exclusive eyewear collection in India. This marks POP MART’s first official collaboration in the country. The collection, titled the POP MART x Sweet Bean “I Want A Hug” Collection, comprises 21 limited‑edition eyeglass and sunglasses styles that blend fashion, self‑expression and collectability.
The designs draw inspiration from Sweet Bean’s popular “I Want A Hug” series and incorporate signature temple artwork, Sweet Bean branding, playful star‑and‑heart accents and character‑inspired details across the range. In addition, each Lenskart Bitz frame purchased with the collection includes Sweet Bean‑inspired magnetic Bitz charms packaged in surprise blind packets, allowing consumers to personalise their look while experiencing POP MART’s iconic blind‑box culture.
The launch event was held at Ambience Mall in Gurgaon and was fronted by actor and style icon Janhvi Kapoor. Speaking at the launch, Peyush Bansal, Co‑founder and CEO of Lenskart, said that POP MART defines the fashion trends of a generation and that this partnership brings the cultural statement to India for the first time.
The collection is available across 1,000 Lenskart stores nationwide and on Lenskart.com from 1 June 2026, with price points starting at ₹3,000 per pair. The collaboration follows successful POP MART collections previously launched by Lenskart in Singapore and Thailand, underscoring the growing popularity of character‑led fashion and collectible culture across Asia.
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