LEPAS AURA Concept Car Unveiled at Global Elegance Night
On October 22, 2026, at the inaugural LEPAS Global Elegant Lifestyle Week in WUHU, China, LEPAS – the premium new‑energy vehicle (NEV) brand of Chery Auto – introduced the AURA concept car, marking its world premiere during the Global Elegance Night event.
The AURA is presented as the embodiment of LEPAS’s "Natural Energy" philosophy, translating the brand’s Leopard Aesthetics into a future‑inspired design language. Chief Designer Ivan Dulanović emphasized that “Elegance is not a matter of decoration, but of composure.” The vehicle showcases leopard‑inspired proportions, including a long wheelbase, short overhangs, and a wide stance, complemented by pronounced shoulder lines that convey strength. Flowing surfaces, a glossy porcelain‑inspired finish, and integrated air channels guide airflow while maintaining refined sculpted volumes.
A new front fascia unifies the original rounded grille and side intake areas into a clean black surface, and the signature leopard headlamps – inspired by the eyes of a leopard – reinforce LEPAS’s visual identity. Personalisation is highlighted through front‑screen graphics, dynamic lighting, and animations, as well as an elliptical rear screen that allows customizable taillight displays.
Three paint finishes – Dawn Pearl (inspired by sunrise in Tahiti), Bacalar Blue (reflecting the midday waters of Bacalar Lagoon), and Provence Twilight (evoking lavender fields at sunset) – provide distinct expressions of elegance, each linked to a specific natural landscape and time of day.
Brand Positioning
LEPAS positions the AURA as a step toward its "Drive Your Elegance" vision, promising that the design cues introduced will carry forward to future LEPAS models, establishing a consistent family design language while allowing individual expression.
About LEPAS
LEPAS is Chery Auto’s premium NEV brand, dedicated to delivering elegant mobility experiences worldwide. The brand aspires to become the Preferred Brand for Elegant Mobility Life, integrating Leopard Aesthetics, Elegant Technology, and Exquisite Space. LEPAS operates through a growing global dealer network of more than 500 sales and service outlets and is expanding its international footprint via localized operations.
About Chery Auto
Founded in 1997, Chery Auto is a global automotive manufacturer focused on vehicle development, intelligent technologies, and new‑energy solutions. The company operates in over 130 countries and regions, supported by an extensive international network of research, production, and strategic partnerships. Chery Auto has been China’s No. 1 passenger‑vehicle exporter among Chinese brands for 23 consecutive years and follows the global philosophy “In somewhere, For somewhere, Be somewhere,” committing to sustainable mobility through continuous innovation and collaboration.
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