Overview

On October 22, 2026, at the Global Elegance Night held in WUHU, China, LEPAS—Chery Auto’s premium new‑energy‑vehicle (NEV) brand—unveiled the AURA concept car, marking its world premiere during the inaugural LEPAS Global Elegant Lifestyle Week.

Design Philosophy and Features

The AURA is built around LEPAS’s “Natural Energy” philosophy and showcases “Leopard Aesthetics” through future‑inspired design. Its proportions draw on a leopard’s shifting weight, featuring a long wheelbase, short overhangs, wide stance and pronounced shoulder lines that convey strength. Flowing surfaces, a porcelain‑inspired glossy finish, and integrated air channels guide airflow while complementing the body’s contours. The front fascia merges the original rounded grille and side intake into a clean black surface, highlighted by signature Leopard‑shaped headlamps. Personalisation is enabled via front‑screen graphics, dynamic lighting, animations and an elliptical rear screen that allows customizable taillight displays.

Styling and Colour Palette

Three paint finishes—Dawn Pearl, Bacalar Blue and Provence Twilight—represent sunrise over Tahiti, the midday waters of Bacalar Lagoon and the lavender fields at sunset respectively, each offering a distinct expression of elegance.

Brand Positioning

Chief Designer Ivan Dulanović stated, “Elegance is not a matter of decoration, but of composure,” underscoring the brand’s emphasis on quiet confidence and individual pace. LEPAS positions the AURA as a template for future models, reinforcing a consistent family design language and the “Drive Your Elegance” mantra.

Corporate Context

LEPAS, described as Chery Auto’s premium NEV brand, aims to become the preferred brand for elegant mobility, combining Leopard Aesthetics, Elegant Technology and Exquisite Space. It operates through a global dealer network of more than 500 sales and service outlets and is expanding its international footprint via localized operations.

Chery Auto, founded in 1997, is a global automotive manufacturer active in over 130 countries and regions, with a strong network of research, production and strategic partnerships. It has been China’s No. 1 passenger‑vehicle exporter among Chinese brands for 23 consecutive years and follows the global philosophy “In somewhere, For somewhere, Be somewhere,” committing to sustainable mobility through continuous innovation.

Disclaimer

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