Product Launch Details
LG Electronics India Limited announced the launch of its new range of Semi-Automatic Washing Machines designed to deliver powerful washing performance, smarter convenience, durable construction and bold premium design.
Product Range and Specifications
- Available across 15 models in capacity ranges from 8 kg to 12 kg
- Features include Toughened Glass Lid, Dual Spin Shower, Roller Jet Pulsator+, Ultra Scrub Wall and Wind Jet Dry+
- Color options include Onyx Black, Middle Black and Burgundy
- Select models feature Toughened Glass Lid with soft-closing mechanism
- 3+1 wash programs for greater laundry flexibility
- Rat Away Technology for added protection and durability
Key Technologies and Features
- Dual Spin Shower: Uses two powerful water inlets to rinse away residual detergent more effectively
- Roller Jet Pulsator+: Inspired by whale-tail design, creates dynamic water movement to improve cloth circulation and remove stubborn dirt
- Ultra Scrub Wall: Special scrub pattern to tackle tough dirt on cuffs, collars and heavily soiled areas
- New Smart Filter: Efficiently captures lint during wash cycle, easy to remove and clean
- Wind Jet Dry+: Uses powerful airflow during spinning to remove excess moisture and help clothes dry faster
Manufacturing and Quality Assurance
- Manufactured at LG's Greater Noida facility, described as one of the company's Industry 5.0 centric smart factories
- Advanced manufacturing capabilities include AI-enabled Smart Factory operations, automation, robotics and AGVs
- 100% quality checks implemented
- AI vision inspection systems
- Rigorous testing in NABL-accredited labs
Export Plans
- Exports of AX Semi-Automatic Washing Machines are scheduled to begin in 2027
- Targeting over 10 countries globally
Management Commentary
Young Min Hwang, Home Appliances Solution Sales Division Leader at LG Electronics India Limited, stated: "The new Semi-Automatic Washing Machine range is designed for consumers who expect more from everyday laundry. It combines LG's trusted technology, durable engineering, premium design and smart features that solve real household challenges."
Company Background
LG Electronics India Limited (LGEIL) was established in January 1997 in India. The company operates manufacturing units at Greater Noida, Uttar Pradesh and Ranjangaon, Pune, Maharashtra with capacity to manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.