Campaign Overview
LG Electronics India announced its Diwali campaign titled "Celebration of Trust" aimed at celebrating the festive season with exclusive offers across home appliances and consumer electronics products. The campaign is designed to make upgrading homes easier and more rewarding for customers.
Promotional Offers Details
- Up to 26% cashback on select debit and credit cards, with maximum cashback capped at ₹30,000 on select models
- Fixed EMI options starting from ₹888 onwards on select models
- Zero down payment option with the remaining amount payable through EMIs on select models
- Extended 3-year warranty on select LG TV models
- Free mini refrigerator worth up to ₹14,190 with purchase of select side-by-side refrigerator models
- Free maintenance worth ₹4,200 included in the 1st-year package on select water purifier models
- 10-year warranty on compressor for applicable products
- LG BestCare AMC (Annual Maintenance Contract) with up to 30% discount
Campaign Duration
The promotional campaign runs until November 15, 2026. Customers can avail these offers at nearby retail stores or through LG's official website.
Management Commentary
Sanjay Chitkara, Co-Chief Sales & Marketing Officer (CSMO), stated: "We are humbled by the trust Indian households have placed in us for years. With our Celebration of Trust campaign, we aim to make this festive season even more rewarding by offering attractive cashback, easy EMI options, zero down payment, and extended warranties, helping more families bring home the latest upgrades with ease. We thank our customers for their continued faith in us and wish everyone a happy and prosperous Diwali."
Company Recognition and Awards 2026
The press release highlights that 2026 has been a special year for LG Electronics with several recognitions:
- Recognized as India's Most Trusted brand in Washing Machines, Refrigerators, Microwaves, and TVs
- Won India's Top Appliance Awards 2026 for excellence in innovation
- Recognized as The Most Iconic Brand of India in Consumer Durables and Home Appliances
Company Background
LG Electronics India Limited (LGEIL) was established in January 1997 and operates in consumer electronics and B2B businesses including home appliances, media entertainment, HVAC, and commercial displays. The company has manufacturing units at Greater Noida, Uttar Pradesh and Ranjangaon, Pune, Maharashtra with capacity to manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.
Media Contacts
- Neeta Linz: neeta.linz@lge.com
- Vandana: vandana.vandana@lge.com
- Ditaya Wahal (Burson): Ditaya.wahal@bursonglobal.com