Limca Haryana Special Can Launch
On 27 October 2026, Coca‑Cola India announced the introduction of the Limca Haryana Special Can, the first limited‑edition collectible under its “One State, One Can: Crafted for Collection” initiative. The specially designed can showcases Haryana’s cultural motifs, including folk dance, traditional tractors, and the state’s celebrated sporting achievements in kushti, boxing, javelin and running, aiming to capture the distinctive spirit of the region.
The launch is paired with a consumer‑led Instagram activation featuring Bollywood actress Ananya Panday. The campaign encourages artists and creators to submit their own visual interpretations of Haryana’s culture, landmarks and everyday experiences, extending engagement beyond the product itself.
Pankaj Sinha, Senior Director, Integrated Operations, North India, Coca‑Cola India, stated that the special can “extends our approach to building deeper connections, bringing together the city’s vibe and energy, and placing a piece of Haryana’s identity in consumers’ hands.” Ravinder Pal Singh Bhatia, CEO of Kandhari Global Beverages Pvt Ltd, added that Haryana is a key market and the limited‑edition offering leverages their distribution capabilities and regional understanding.
The Haryana Special Can is now rolling out across the state through Coca‑Cola’s extensive retail network, which comprises over six million retail outlets nationwide, providing consumers the opportunity to collect the unique edition.
About Coca‑Cola India: The company is a leading beverage player in India, offering a portfolio that includes carbonated drinks (Coca‑Cola, Thums Up, Fanta, Limca, Sprite), low‑sugar variants, juices (Minute Maid, Maaza), water brands (Kinley, Smartwater, Dasani, Bonaqua), coffee and tea (Costa Coffee, Honest Tea), and specialty products (Schweppes). Coca‑Cola India is actively reducing sugar content, introducing innovative products, and pursuing sustainability initiatives such as water stewardship, sustainable packaging, sustainable agriculture and emission reductions. Globally, Coca‑Cola and its bottling partners employ more than 700,000 people.