Limelight Lab Grown Diamonds Crosses 100‑Store Milestone
Limelight Lab Grown Diamonds, described as India’s largest and most trusted lab‑grown diamond jewellery brand, announced that it has surpassed the 100‑store threshold on the occasion of Dussehra (October 19, 2026). The 100 outlets are spread across more than 45 cities, covering major metropolitan areas as well as emerging Tier‑2 and Tier‑3 markets, thereby giving the brand the widest retail footprint for lab‑grown diamond jewellery in the country.
Founder and Managing Director Pooja Madhavan said the achievement reflects the potential of the lab‑grown diamond (LGD) sector in India and underscores the brand’s ambition to redefine how Indian consumers experience diamond jewellery. She added that the journey has only just begun and that Limelight is now looking beyond domestic borders with the goal of becoming a globally recognised jewellery brand.
The company has set an explicit target of 200 stores by 2027, signalling confidence in the growing acceptance of LGD jewellery. Karamjyot Chawla, Director – Retail Expansion, noted that the focus is not merely on increasing store count but on establishing Limelight as a trusted diamond jewellery destination in every market it enters, with an eye on future international opportunities.
Limelight’s expansion strategy aligns with the ‘Make in India’ vision for lab‑grown diamonds, aiming to transform the category into mainstream, accessible luxury and to offer informed diamond choices to a broadening consumer base. The brand’s product portfolio includes solitaires, everyday fine jewellery, and statement pieces, all crafted from pure CVD lab‑grown diamonds.
The press release concludes by reiterating Limelight’s commitment to retail excellence, design innovation, and consumer education as it continues to lead the growth of the lab‑grown diamond jewellery segment in India.
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