LIQVD DIGITAL INDIA LIMITED

Acquisition Details

The company has acquired an additional 23.21% equity stake in Adlift Marketing Private Limited, increasing its total shareholding from 76.79% to 100%. This transaction makes Adlift a wholly-owned subsidiary of Liqvd Digital India Limited.

Financial Considerations

The acquisition was completed through cash consideration of ₹9,00,01,813.05 (Nine Crore One Thousand Eight Hundred Thirteen and Paise Five Only) for 23,211 fully paid-up equity shares, representing 23.21% of the equity share capital of Adlift.

Funding Source

The acquisition was funded from the proceeds of the company's Initial Public Offering (IPO), in accordance with the objects stated in the Offer Document specifically for "Funding of purchase consideration for acquisition of 23.21% stake in Adlift Marketing Private Limited."

Target Entity Information

Adlift Marketing Private Limited (CIN: U52590DL2012PTC239375) is an unlisted deemed public company with its registered office at 20, Rajpur Road, Civil Lines, Delhi 110054. The company operates in the digital marketing and IT services industry, providing:

  • Internet marketing services including search engine marketing, search engine optimization
  • Mobile search engine optimization and mobile search marketing
  • Social media marketing and optimization
  • Mobile application development, mobile site development, and application development

Financial Performance of Adlift

Turnover history for the last three financial years:

  • FY 2023-24: ₹3,085.07 lakhs
  • FY 2024-25: ₹3,739.08 lakhs
  • FY 2025-26: ₹3,803.28 lakhs

Transaction Characteristics

The transaction does not qualify as a Related Party Transaction. Promoter/promoter group/group companies have no interest in Adlift Marketing Private Limited. No governmental or regulatory approvals were required for this acquisition, and the completion is subject to requisite approvals.

Geographic Presence

Adlift Marketing operates in India and the United States.

Company Background

Adlift was incorporated on July 26, 2012, and has been operating in the digital marketing space for over 14 years.

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