Key Findings

  • No Deviation/Variation: The company confirms there is no deviation or variation in the use of funds raised through the Initial Public Offering from the objects stated in the Prospectus.
  • Monitoring Agency: Brickwork Ratings India Private Limited served as the monitoring agency.
  • Audit Committee Review: The Nil Statement of Deviation was duly reviewed by the Audit Committee of the Company.

IPO Details

  • Mode of Fund Raising: Public Issue - Initial Public Offering
  • Date of Raising Funds: 28th September 2026 (Allotment Date)
  • Amount Raised: Rs. 39.01 Crore
  • Amount Received as of 30th September 2026: Rs. 38.98 Crore

Breakdown of Issue:

  • Equity Shares - Fresh Issue: 63,22,000 shares @ ₹54 = Rs. 34.14 crore (Rs. 34.12 crore received)
  • Equity Shares - Offer for sale: 9,02,000 shares @ ₹54 = Rs. 4.87 crore (Rs. 4.87 crore received)

Monitoring Agency Report Findings

First Monitoring Agency Report for quarter ended September 30, 2026

Issuer Details:

  • Promoters: Mr. Arnab Mitra, Mr. Vivek Suchanti, Mr. Ashish Motilal Jalan, Concept Communication Limited
  • Industry: Digital Marketing Agency

Issue Period: September 23, 2026, to September 25, 2026

Key Verification Outcomes:

  • All utilization is as per disclosures in the Offer Document
  • No material deviations from expenditures disclosed
  • No change in means of finance for disclosed objects
  • All Government/statutory approvals related to objects have been obtained
  • No favorable or unfavorable events affecting viability of objects
  • No other relevant information that may materially affect investor decision-making

Fund Utilization Details

Objects and Utilization Status (as of September 30, 2026):

1. Funding of 23.21% stake acquisition in AdLift Marketing Private Limited

  • Proposed: Rs. 9.02 crore
  • Utilized: Rs. 0.00 crore
  • Unutilized: Rs. 9.02 crore

2. Funding capital expenditure for Full Scale Video Content Production Hub

  • Proposed: Rs. 10.58 crore
  • Utilized: Rs. 0.00 crore
  • Unutilized: Rs. 10.58 crore

3. Funding incremental working capital requirements

  • Proposed: Rs. 6.57 crore
  • Utilized: Rs. 0.00 crore
  • Unutilized: Rs. 6.57 crore

4. Funding inorganic growth through unidentified acquisitions and general corporate purposes

  • Proposed: Rs. 4.63 crore
  • Utilized: Rs. 0.00 crore
  • Unutilized: Rs. 4.63 crore

5. Issue expenses

  • Proposed: Rs. 3.34 crore
  • Utilized during quarter: Rs. 1.56 crore
  • Total utilized: Rs. 1.56 crore
  • Unutilized: Rs. 1.77 crore

Deployment of Unutilized Proceeds

  • Amount: Rs. 37.20 crore
  • Instrument: Kotak Mahindra Bank Account - 5949964666
  • Maturity date: Not specified
  • Earnings/Return: Not specified

Implementation Timeline

Completion Dates as per Offer Document:

  • AdLift stake acquisition: Up to Financial Year 2026-27
  • Video Content Production Hub: Up to Financial Year 2027-28
  • Working capital requirements: Up to Financial Year 2027-28
  • Inorganic growth: Up to Financial Year 2027-28

Current Status: All objects are ongoing with no delays reported.

Verification and Certification

All details were verified by:

  • JMMK & CO., Chartered Accountants (FRN No. 120459W) via CA Certificate dated November 10, 2026
  • Company statement dated November 10, 2026
  • Monitoring Agency Agreement dated August 17, 2026