Livpure Launches Allura Premia Ultra Water Purifier
On July 15, 2026, Livpure, a leading Indian home‑wellness brand, issued a press release from New Delhi announcing the launch of Allura Premia Ultra, its newest water purifier powered by the company’s proprietary ClearDrop Technology. The product is positioned to address a broader spectrum of water‑quality concerns beyond traditional impurities, specifically targeting modern contaminants such as pesticides, forever chemicals (PFAS), microplastics, and heavy metals including uranium.
Allura Premia Ultra is marketed with a 2.5‑year maintenance‑free proposition, intended to deliver long‑lasting performance and greater convenience for Indian households. According to testing conducted by a NABL‑accredited laboratory, ClearDrop Technology filters up to 98% of microplastics, reduces uranium concentrations by more than 97%, and brings levels of pesticides and PFAS down to near‑zero, thereby supporting the delivery of 100% pure drinking water.
Commenting on the launch, Rakesh Kaul, Managing Director and Chief Executive Officer of Livpure, stated that water today carries far more contaminants than visible impurities and emphasized the critical need for advanced, science‑backed purification. He highlighted that the new purifier redefines water purification beyond basic filtration, offering cleaner, toxin‑free drinking water that families can trust.
The announcement underscores Livpure’s ongoing commitment to innovation and its mission to democratize access to pure drinking water across India. Building on the success of introducing the country’s largest range of maintenance‑free water purifiers, Livpure aims to make advanced purification technologies more accessible to Indian households.
Company background: Livpure has operated for over ten years, serving more than one million satisfied customers nationwide. Its product portfolio includes water purifiers, subscription‑based water purification services, home appliances, mattresses, sleep accessories, and smart‑home solutions. All offerings are manufactured and assembled under high hygiene and quality standards at Livpure’s state‑of‑the‑art R&D facility, with an emphasis on minimizing environmental impact while ensuring reliability and design excellence. The brand is supported by a pan‑India distribution network and a team of over 1,000 certified engineers who provide seamless service to households across the country. Livpure is part of the SAR Group, which was established in 1988 and operates with a long‑term commitment to purity, wellness, social equity, and sustainable innovation.