Longines opened its second Hyderabad boutique at Inorbit Mall, inaugurated by brand ambassador Sara Ali Khan.
A fashion show displayed the new PrimaLuna collection, featuring a blue mother‑of‑pearl dial with 48 sapphires.
Longines showcased its range including PrimaLuna, DolceVita, HydroConquest, Master Collection and heritage pieces at the outlet.
Longines, founded in 1832 and part of Swatch Group, operates in over 130 countries, reinforcing its luxury market presence.