LT Foods Limited has submitted a press release to BSE Limited and National Stock Exchange of India Ltd. regarding the launch of a new marketing campaign for its Rozana brand.
The campaign, launched on October 26, 2026, features celebrity chef, author and television personality Chef Ranveer Brar. The campaign is built around the thought "Har Din Baney Perfect" (Every Day Turns Out Perfect) and highlights Rozana's proposition of delivering consistent basmati rice for everyday meals.
The film was developed by BBDO India and presents a narrative set at a family dining table where a mother questions her son Rohan about his inconsistent examination scores. The child points out that the rice at home is similarly inconsistent - "fluffy one day and sticky the next day." Chef Ranveer Brar then introduces Rozana as an upgrade from loose basmati rice, highlighting that it is carefully selected and delivers consistent results from Monday to Sunday.
Mr. Ritesh Arora, CEO – India & Far East, LT Foods Ltd., stated that the campaign is part of the company's strategy to build enduring consumer brands by staying connected to food preferences and consumption habits. He mentioned the focus is on creating compelling value propositions across consumer segments and price points, while strengthening the portfolio and driving greater penetration of branded packaged Basmati.
Mr. Ritesh Sud, Chief Marketing Officer, India & Far East, LT Foods Ltd., explained that the campaign makes a functional benefit highly relatable by drawing a parallel between unpredictable test scores and unpredictable rice, reinforcing Rozana as the go-to choice for everyday perfect basmati rice.
Rozana Delight is available for consumers across all platforms including E-Commerce, Q-Commerce, Modern Trade and General Trade.
The press release includes background information about LT Foods Limited, noting it is a global FMCG company in the consumer food space with a presence in more than 85 countries. The company's flagship brands include DAAWAT® and Royal®, with consolidated revenue of around ₹11,023 crore as of FY'26. The company has an integrated "Farm to Fork" approach with global supply chain hubs and processing units in India, the U.S. and Europe.
The document includes a standard disclaimer noting that forward-looking statements are based on estimates and subject to numerous risks and uncertainties, and may not necessarily predict future results.