Company and Scrip Details
- Scrip ID: LTFOODS
- Reference Code: Ref-LTF/ SE/ 2026-27
Campaign Announcement Details
LT Foods Limited, a global FMCG company in the consumer food space, has launched the 5th edition of its World Biryani Day® campaign. The event is celebrated annually on the first Sunday of July and is now a registered Intellectual Property (IP) of LT Foods.
Campaign Features
The 2026 campaign features Bollywood actor Shah Rukh Khan and offers biryani lovers the opportunity to create personalized videos featuring themselves alongside the celebrity. Participants can upload their pictures to become part of the World Biryani Day® celebrations.
Campaign Links
- Campaign video: https://www.youtube.com/watch?v=_BFYNZOHenI
- Participation portal: https://starwithsrk.daawat.com/
Management Commentary
Mr. Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd. stated: "Biryani is not just a dish — it is an emotion shared across generations, geographies, and cultures. Five years ago, we instituted World Biryani Day® because we firmly believed that Biryani deserves its own special day where we celebrate this delectable iconic dish, whose appeal can never be satiated. Today, it has become a cultural moment owned by biryani lovers globally."
Ritesh Sud, Chief Marketing Officer – India & Far East, LT Foods Ltd. added: "World Biryani Day belongs to Biryani lovers and this year, we wanted to give them something truly iconic. What could be more special than sharing your love for Biryani alongside the King of Bollywood himself? Our campaign makes this dream a reality for biryani fans."
Company Background
LT Foods Ltd. is listed on NSE as LTFOODS and BSE as 532783. The company is a leading global FMCG company in the consumer food space with over 70 years in the specialty rice and rice-based foods business. The company operates in more than 85 countries with flagship brands including Daawat (one of India's most loved Basmati brands) and Royal (one of North America's most loved brands).
Financial Context
The company reported consolidated revenue of approximately ₹11,023 crore as of FY'26. The company follows an integrated "Farm to Fork" approach with global supply chain hubs and processing units in India, the U.S., and Europe, supported by a distribution network of 1400+ distributors globally.
Financial Impact Assessment
The disclosure does not quantify any specific financial impact from the campaign. The announcement is primarily marketing and brand-building in nature.