Marketing Campaign Launch
LT Foods Limited announced the appointment of celebrity chef, author and television personality Chef Ranveer Brar as brand ambassador for its flagship brand DAAWAT®. The company simultaneously launched a new marketing campaign for its latest product offering, DAAWAT® Delight Basmati rice.
Campaign Details
The new brand film was conceptualized by BBDO India and features Chef Ranveer Brar. The campaign is set in a restaurant environment and uses storytelling to highlight the role of rice in elevating dish flavors. The central proposition showcased is DAAWAT® Delight's "Superior Flavour Absorption" technology, with the tagline "Har Dish Ko Banaye Very Very Nice".
The campaign is being rolled out across multiple media platforms including television, digital and social media. A link to the campaign video is provided: https://youtu.be/tHjJonsEVq4
Management Commentary
Mr. Ritesh Arora, CEO – India Business & Far East, LT Foods Ltd., stated: "We are delighted to welcome Chef Ranveer Brar to the LT Foods family. His culinary expertise and deep appreciation for India's rich food heritage make him the natural fit for the brand DAAWAT®, reflecting a shared commitment to culinary excellence. At LT Foods, we are committed to driving innovation that enhances everyday food experiences while further strengthening DAAWAT®'s position in the premium basmati category."
Chef Ranveer Brar commented: "Throughout my journey, I've tried to tell stories through food, and Basmati has been at the heart of so many of them. Every food has the ability to bring people together across cultures and cuisines. That's what makes this association with LT Foods' flagship brand DAAWAT® meaningful for me."
Product Availability
DAAWAT® Delight is available across all retail platforms including Q-Commerce, Modern Trade and General Trade channels.
Company Background
LT Foods Ltd. is a global FMCG company in the consumer food space with over 70 years of experience in specialty rice and rice-based foods business. The company operates in more than 85 countries worldwide with flagship brands including DAAWAT® and Royal®.
The company reported consolidated revenue of approximately ₹11,023 crore for FY26. LT Foods follows an integrated "Farm to Fork" approach with global supply chain hubs, automated processing units in India, the U.S. and Europe, and a distribution network with 1400+ distributors globally.