LTM, a Larsen & Toubro Group company, announced the launch of BlueVerse™ M.A.X, an AI‑powered marketing orchestration solution built on Salesforce Agentforce.
The platform combines automated AI agents with human expertise to deliver personalized customer experiences, improve ROI, and lower operational expenses.
Salesforce South Asia CEO Arundhati Bhattacharya highlighted the partnership’s role in scaling personalization, while LTM CEO Venu Lambu emphasized AI‑centric marketing transformation.