Lux Industries Limited appoints Bollywood actor Sidharth Malhotra as brand ambassador for its Lux Champion premium innerwear line.
Directors Navin Kumar Todi and Rahul Kumar Todi highlight the brand’s focus on advanced fabric technology, comfort and confidence for Indian consumers.
The launch positions Lux Champion in the performance‑first clothing segment, emphasizing weightless feel, quality fit and everyday ease.
The collection is available online at www.luxglobal.co.in, aiming to become a staple in Indian households.