Lux Industries Limited
Main Body
Lux Industries Limited, through its Vertical B division, has entered into a Brand Licensing Agreement (BLA) with RILUK IPCO Limited, a company incorporated in England and Wales. The agreement was executed on July 9, 2026.
The BLA grants Lux Industries Limited - Vertical B an exclusive right within the territory of India to use the licensed trademarks for designing, manufacturing, and selling men's and women's innerwear and thermal wear products. The licensed trademarks include the Reebok brand name and logo.
Key terms of the agreement include:
- Effective from the current year (2026) with an option to renew for ten years
- Exclusive rights within India for the specified product categories
- No right for the licensor (RILUK IPCO) to appoint directors on Lux Industries' board
- No shares will be issued to the licensor
- No restrictions on changes to Lux Industries' capital structure
The company does not hold any stake in RILUK IPCO Limited, and the parties are not related. The transaction does not qualify as a related party transaction and is conducted at arm's length. The volume and value of products to be sold under the licensed marks cannot be ascertained at this time.