M&S introduced the "Love That" campaign in India, promoting compliments and confidence through its summer collection.
The campaign features lightweight, breathable fabrics, versatile designs for work, leisure and social occasions, available in over 85 Indian stores and online.
M&S partnered with Radio Mirchi, replacing its brand expression with "Love That", and featured actress Rakul Preet Singh in digital spots.
Managing Director Manish Kapoor said the campaign reflects confident, modern style and aligns with M&S’s global quality and sustainability commitments.