M5 Entertainment Partners with JioHotstar’s Tadka Platform

M5 Entertainment announced partnership with JioHotstar’s ‘Tadka’ to develop multiple original short‑form series for the platform.
Founder Sonya V. Kapoor highlights the short‑form format’s ability to test, monetize and scale IP across OTT, brands and feature films.
M5 also runs a celebrity brand partnership business and the M5 Global Fund in association with NFDC to finance content creation.
Early titles like ‘Section F: Ka Only Boy’ and ‘Topper Bhai Ka Badla’ rank among the platform’s top‑performing shows.