MAAC 7th 100-Hour Challenge Engages 750 Students

MAAC, a training brand of Aptech Limited, held its 7th “100 Hours” creative marathon with 750+ students across 150 teams.
Participants received over 1,400 hours mentorship and produced 30‑second 3D shorts, 60‑second mobile films, and digital brand experiences within 100 hours.
New Digital Brand Experience category allowed students to explore branding, UI/UX, and AI‑driven content strategy alongside filmmaking.
Winners receive cash prize, memento and Certificate of Merit; all participants earn a Certificate of Participation, enhancing industry readiness.