Date: 15th August 2026

Product Launch Details

Mahindra Electric Automobile Limited (MEAL), a subsidiary of Mahindra & Mahindra Ltd, has launched the BE 6 SPORTEQ electric SUV series, representing the next evolution of its electric origin SUV lineup.

Pricing and Battery Options

Battery as a Service (BaaS) Introduction: The new BE 6 SPORTEQ series starts at ₹11.45 Lakh with BaaS option, with battery cost at ₹3.75 per km considering 60 km/day usage.

Variant-wise Ex-showroom Pricing:

| Variant / Battery | 59 kWh (BaaS) | 59 kWh | 70 kWh | 79 kWh |

| ONE | ₹11.45 Lakh | ₹19.45 Lakh | - | - |

| TWO | ₹12.95 Lakh | ₹20.95 Lakh | - | - |

| THREE | - | ₹21.95 Lakh | ₹22.95 Lakh | - |

| THREE + | - | - | ₹23.95 Lakh | ₹24.95 Lakh |

| FOUR | - | - | - | ₹26.95 Lakh |

| LAUNCH EDITION | - | - | - | ₹26.95 Lakh |

| FE | - | - | - | ₹24.45 Lakh |

| FE FOUR | - | - | - | ₹26.95 Lakh |

*Prices are without wall charger and its installation cost.

Technical Features and Innovations

Digital Cockpit & TEQ Suites: The SPORTEQ series features a futuristic three-screen, coast-to-coast cockpit (from TWO variant onwards) paired with six all-new TEQ Suites powered by MAIA (Mahindra's Artificial Intelligence Architecture):

  • TEQ_Talk: Built with Google Gemini, supporting natural interactions through 17 specialized AI agents, over 100 core functions & 48 Apps including vehicle controls, navigation, music, and news
  • TEQ_Play: Offers interactive experiences including Karaoke (1st OEM in India), in-car gaming suite (1st OEM in India), Private Audio, Dolby Vision and Dolby Atmos, GrooveMe Party, and Milestone
  • TEQ_Drive: Enhances performance through Custom Drive Mode, Drift Mode, Tribe Drive, Revive & Revive SOS, and Acceleration Boost (Formula E Freedom Edition-exclusive)
  • TEQ_Me: Transforms personalisation via user profile with Auto-detection
  • TEQ_Secure: Enhances safety through Secure360 Pro Live view with audio relay, Intrusion Alert, NFC & Digital Car Key ecosystem across multiple devices (first Indian automotive OEM to offer CCC compliant Digital Car Key)
  • TEQ_xting: Enables personalised Tailgate Messaging

Special Editions

BE 6 SPORTEQ Launch Edition: Top-of-the-range variant with exclusive Graphite Storm exterior and full Racing Tan leatherette interior.

BE 6 SPORTEQ Formula E Freedom Edition: Performance-focused expression with original race-inspired cockpit, two-screen display, signature halo design, and exclusive Black & Firestorm orange interior theme. Available in vibrant Satin color finishes including Rosso Impulso. Features Acceleration Boost achieving 0-100 km/h in 6.44 seconds.

Software-Defined Vehicle Capabilities

All new technology and software features introduced on the SPORTEQ series will be made available to existing BE 6, XEV 9e and XEV 9S customers through over-the-air (OTA) software updates, rolled out in phases starting January 2027. The specific feature set will vary depending on vehicle model and variant.

Design and Variant Options

The SPORTEQ series is available in 12 color options including 4 new colors (Rosso Impulso, Ruby Velvet, Graphite Storm and Firestorm Orange Satin) across eight variants: ONE, TWO, THREE, THREE+, FOUR, FE, FE FOUR and Launch Edition.

Delivery Timeline

Deliveries begin on 26th August 2026 (Onam festival).

Management Commentary

Dr Velusamy R, President, Automotive Business, Mahindra & Mahindra Ltd. and Managing Director, Mahindra Electric Automobile Ltd.: \"Electric mobility is entering a new phase. Customers no longer judge an EV simply by its range or acceleration. They expect it to become more intelligent, more personal and more capable throughout its lifetime. SPORTEQ reflects that shift.\"

Pratap Bose, Chief Design & Creative Officer, Auto & Farm Sectors, Mahindra & Mahindra Ltd.: \"With SPORTEQ, we wanted the cabin to deliver the same sense of theatre as the exterior. The new Racing Tan interior, the coast-to-coast three-screen display and every material choice have been brought together to create an immersive environment.\"

Nalinikanth Gollagunta, Chief Executive Officer, Automotive Division, Mahindra & Mahindra Ltd. and Executive Director, Mahindra Electric Automobile Ltd.: \"The BE 6 has always stood for bold design, sporty character and the courage to do things differently. SPORTEQ builds on that foundation.\"

Marketing and Digital Presence

Digital feeds available at @mahindraelectricsuvs (Instagram, YouTube), @mahindraeSUVs (X), and @mahindraelectricoriginsuvs (Facebook). Presentation and recording of the event available on the company's website under 'Events update'.